The Library Marketing Toolkit

A preview of the Library Marketing Toolkit

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My first thought is, why does a school library need marketing. But, every library needs marketing. part of the reason we are in the shape we are in is because no one thought the library needed marketing. Everyone needs the library and while I truly think that, the people that fund libraries and pay librarians obviously think just anyone can do the job.

What happens when you give an old book a new cover?

You might get a new audience if you can make that book relate to some kind of best seller. To Lure ‘Twilight’ Teenagers, Classic Books Get Bold Looks

I’m really glad to see it happen. When I was a teen, they put glossy photos on these same books and I read them to find some really good stories. Hoping this works with another set of teen readers.